Billycart is a payment management platform designed to simplify recurring payments, giving businesses and their customers more control, flexibility, and transparency. Backed by an exclusive Square partnership, Billycart entered the U.S. market with a clear ambition: to shift how people relate to their payments — making it easier, more human, and more intuitive.

Insights from competitor analysis, user interviews, and positioning workshops led to a brand narrative focused on momentum, clarity, and connection.

The new identity extends into UX, messaging, and web — brought together in a digital presence designed to scale with the business. The website was built to clearly articulate Billycart’s offer while supporting launch efforts in a competitive U.S. market.