Bruce Springsteen,
A new digital home for
a cultural icon.
Bruce Springsteen,
A new digital home for
a cultural icon.
Client,
Sony
Client,
Sony
Role,
Creative Direction, Strategy, Design
Role,
Creative Direction, Strategy, Design
Design Lead
Design Lead
Scott Milton (Myself)
Scott Milton (Myself)
Studio
Studio
Josephmark
Josephmark
Creative Director
Creative Director
Alex Naghavi
Alex Naghavi
Designer
Designer
Mary Faber
Mary Faber
Animator
Animator
Grayson Huddart
Grayson Huddart
Involvement
Involvement
Creative Direction
Visual Identity
Website Strategy
UX & Content Architecture
Interaction Design
Prototyping
Design System
Creative Direction
Visual Identity
Website Strategy
UX & Content Architecture
Interaction Design
Prototyping
Design System
Bruce Springsteen’s music spans generations, blending personal memory with American myth. But his official website had remained largely untouched for nearly a decade—less a living platform, more a digital time capsule.
The opportunity was to reimagine the site as a modern, immersive destination: one that honours Springsteen’s legacy while opening new doors for younger audiences discovering his work for the first time.
To guide the redesign, a strategic foundation was established through a full site audit, audience segmentation, and performance mapping—setting the stage for a new kind of engagement.
Inspired by the tactile feeling of a vinyl collection or a box of photographs, the new platform was built to invite exploration. Page layouts layer archival content—film, audio, photography, editorial—into a cohesive, scrollable narrative that balances structure with soul.
Bruce Springsteen’s music spans generations, blending personal memory with American myth. But his official website had remained largely untouched for nearly a decade—less a living platform, more a digital time capsule.
The opportunity was to reimagine the site as a modern, immersive destination: one that honours Springsteen’s legacy while opening new doors for younger audiences discovering his work for the first time.
To guide the redesign, a strategic foundation was established through a full site audit, audience segmentation, and performance mapping—setting the stage for a new kind of engagement.
Inspired by the tactile feeling of a vinyl collection or a box of photographs, the new platform was built to invite exploration. Page layouts layer archival content—film, audio, photography, editorial—into a cohesive, scrollable narrative that balances structure with soul.
Result
Results
The result is a platform that acts as both archive and amplifier—rewarding longtime fans while offering new audiences a clear point of entry. Content is surfaced through improved internal linking and dynamic modules, reducing bounce rates and extending engagement. More than a redesign, the new site positions Springsteen’s digital presence as an evolving expression of his legacy—alive, accessible, and built to last.
The result is a platform that acts as both archive and amplifier—rewarding longtime fans while offering new audiences a clear point of entry. Content is surfaced through improved internal linking and dynamic modules, reducing bounce rates and extending engagement. More than a redesign, the new site positions Springsteen’s digital presence as an evolving expression of his legacy—alive, accessible, and built to last.
Behind the designs
