All notes

All notes

13.11.25

13.11.25

we’ve moved past the panic of ai coming for our jobs, it’s already sitting in figma with us.the interesting bit now is figuring out where it actually belongs.

not everything needs to be automated. some things are worth the friction, the slow sketch, the quiet rewrite, the time to think. ai can do the heavy lifting, but the taste still has to come from somewhere.

and that somewhere is curiosity. the urge to explore, to tinker, to make something simply because it feels right.

that’s the part ai can’t touch.

we’ve moved past the panic of ai coming for our jobs, it’s already sitting in figma with us.the interesting bit now is figuring out where it actually belongs.

not everything needs to be automated. some things are worth the friction, the slow sketch, the quiet rewrite, the time to think. ai can do the heavy lifting, but the taste still has to come from somewhere.

and that somewhere is curiosity. the urge to explore, to tinker, to make something simply because it feels right.

that’s the part ai can’t touch.

13.10.25

13.10.25

leading in design has never felt like standing at the front. it’s more like being part of the rhythm, close enough to shape the work but far enough to let others find their flow.

i’ve learned that being hands on isn’t about control. it’s about connection. staying involved in the making keeps you honest. it helps you sense when something’s off before it becomes a problem, and it reminds you what good actually feels like, the kind of good you can’t measure in a deck.

most days, my job is about creating space. clearing distractions, framing problems, giving designers the freedom to explore without losing direction. other days, it’s jumping into figma and working through the mess together.

the balance shifts, but the goal stays the same. to make work we’re proud of and help people grow while we do it.

leading in design has never felt like standing at the front. it’s more like being part of the rhythm, close enough to shape the work but far enough to let others find their flow.

i’ve learned that being hands on isn’t about control. it’s about connection. staying involved in the making keeps you honest. it helps you sense when something’s off before it becomes a problem, and it reminds you what good actually feels like, the kind of good you can’t measure in a deck.

most days, my job is about creating space. clearing distractions, framing problems, giving designers the freedom to explore without losing direction. other days, it’s jumping into figma and working through the mess together.

the balance shifts, but the goal stays the same. to make work we’re proud of and help people grow while we do it.

Let's collaborate

Designing to
The Fate of Ophelia
Taylor Swift

Let's collaborate

Designing to
The Fate of Ophelia
Taylor Swift

Let's collaborate

Designing to
The Fate of Ophelia
Taylor Swift