Background
Pink Floyd's old site was a catalogue. Everything was there — albums, artwork, tours, ephemera — but nothing was connected. No sense of how one era spoke to another, or why any of it mattered beyond the individual asset.
Working with Sony's Legacy team, I rethought the site's structure from the ground up: less a list of content, more an archive built for discovery. The job was to reorganise decades of material into something that read as one body of work, not a back catalogue.
Product Strategy
Pink Floyd's visual history spans so many distinct eras that leaning into any single one would have dated the whole site. So the interface stayed quiet — neutral typography, a muted palette, motion that's felt rather than noticed. The design's job was to get out of the way and let the band's own imagery carry the experience.
Underneath that calm surface sits an AI-powered layer connecting the archive: album sleeves to tour posters, photographs to film, stories to specific moments. It's invisible by design — fans find new pathways through the material without ever feeling like they're being steered.
Impact
The site turned a static archive into something that rewards exploration — the more time you spend in it, the more it gives back. It also set a new bar internally for what a legacy artist site could be: not a memorial to past work, but a living system built to keep making sense of it.
It also led to more work. During the main site build, I pitched an idea for a fan engagement experience — letting fans write postcards to Pink Floyd. Sony came back after launch wanting to build it out, turning a side idea into a follow-on project focused on deepening fan engagement post-launch.
Credits