Designed at:
Josephmark
Client:
Child Mind Institute

Mirror is a journaling app for teens and young adults, created for the Child Mind Institute. Guided prompts, mood check-ins and flexible ways to record thoughts make starting feel more approachable than an empty page.
As Design Director at Josephmark, I worked across product strategy, UX/UI, prototyping and user testing, alongside the visual identity, website and launch storytelling. Working with the team, I helped shape a calm, personal experience that gave people room to see themselves in the journal, with the brand stepping forward when it could offer guidance.
Mirror launched as a free journaling app for teens and young adults in the United States, available in English and Spanish. Since launch, it has surpassed 200,000 downloads, according to the Child Mind Institute.
Designed at: Josephmark
Client: Child Mind Institute
Design Direction: Scott Milton, Andy Sargent
Head of Product: Colleen Morgan, David Whipps
Design: Scott Milton, Mary Faber
Development: Uzi Baron, Michael Henderson, Amaani Thassim, Michael Scotson
Animation: Grayson Huddart









Components





UX Flow
Onboarding
